With its vast professional network and targeted approach, LinkedIn can significantly enhance your government contracting efforts. In this post, we’ll explore why LinkedIn is an ideal platform for reaching government employees and delve into actionable strategies for both personal profiles and company pages.

Companies use SEO because they want to improve their online search presence, but for larger brands and national brands, many components of first-page search results are not impacted by SEO.

In the weeks ahead, you may see an auto-OOO response in your inbox when you email some of us. That's because we're implementing staggered summer vacations for our whole team.

In government contracting, both Requests for Proposals (RFPs) and Requests for Quotes (RFQs) are solicitation documents used by government agencies to obtain goods and services from suppliers or contractors.

However, they are used in different circumstances and have distinct characteristics.

Corporations are increasingly focusing their marketing efforts on LinkedIn to reach business decision makers, but it’s hard to fully cut the Facebook cord. LinkedIn needs to optimize its functionality in order to become the supreme channel in corporate social media playbooks.

Your organization’s Google Knowledge Panel entry is arguably the most important real estate on the web. This little box appears at the top right of all Google results related to your brand name. The Knowledge Panel is always above the fold and can often appear far more prominently than your website or other organic results. As such, it's the first thing customers, clients, investors, and journalists are going to see when they search for you.

At Lumino, we help large organizations improve and manage their presence on Wikipedia. I'm not one to brag, but we're the best in the business at this type of engagement. We strictly follow Wikipedia's rule for conflict-of-interest editing, work constructively with the site's community to implement changes, and ultimately improve the accuracy and reliability of the encyclopedia's entries by adding factual, up-to-date, and reliably sourced information.

Flags basically mean that one or more Wikipedia editors have decided the article’s content doesn’t align with the site’s guidelines. This can be because of several specific problems. Flags immediately signal to readers that content in the article can’t be trusted.

Almost 50 percent of job seekers check Glassdoor at some point during job searches, and that number is especially high for companies in tech, marketing, and other digital industries.

The site also shows up prominently in Google search results, so it’s an important part of your digital footprint.

For an entity (person, place, thing, etc.) to be eligible for a Wikipedia article, Wikipedia editors need to see clear proof that it's notable—or "worthy of notice" to use the parlance of the site—and more specifically, that it meets Wikipedia's specific Notability guidelines. Learn more.

Want to learn how to edit Wikipedia? Several official Wikipedia Help pages and resources offer tutorial-style introductions to contributing to the site and engaging with other editors. Try these and other resources.

On Instagram, a blue checkmark automatically signifies a level of authority that can quickly translate to increased visibility. That's why every brand (and every influencer) on the platform wants to have one! But the blue checkmark is notoriously difficult to attain—just like any good status symbol should be.

Brand managers and communications professionals should definitely care about Wikipedia!

If you want to make sure clear, accurate information about your brand appears in search, Wikipedia is key to that.

Simply put, search engine algorithms just love Wikipedia.

Are you considering hiring a consultant, agency, or freelancer to help you with Wikipedia?

There’s nothing worse than shopping for something when you don’t know how to judge a good actor from a bad one.

Welcome to the Wikipedia Buyer’s Guide. With the pointers below, you won’t have to just take their word for it. You’ll know with confidence how to parse the right way from the wrong way.

When there’s an error or other problem with your Wikipedia article, the natural impulse is to want to fix it—right away.

The good news is the article can be edited.

The bad news is that there are a lot of rules about who can edit and how to do it.

Sourcing is crucial for Wikipedia. It forms the backbone of the site’s content. Sourcing can also be the trickiest aspect for anyone looking to update their organization’s Wikipedia article.

All content within any article should be able to be verified by a “reliable source”. Ideally, every piece of information should have a citation that provides the details of the source.

The best sources for Wikipedia are secondary and tertiary sources.

When people search for your brand online or on social, what do they see? Is it your website? Your newest demo video? Or is it complaints about your product? Negative Glassdoor posts about your CEO? You don’t want to be caught by surprise when it comes to your brand’s digital presence, which is why it’s important to proactively monitor your mentions and other relevant chatter.

Shopping for this support can be a challenge, but this guide will help you assess what makes the most sense for your needs.

Although Wikipedia is known as the “encyclopedia anyone can edit,” there are special considerations for those editing on behalf of organizations and for good reason.

Wikipedia endeavors to remain unbiased and present neutral encyclopedic content. If you’re contributing on behalf of an employer or client it is very hard to be completely unbiased and present a “warts and all” summary of sources in the way Wikipedia’s guidelines lay out. Due to this, there are certain rules in place for how brand representatives should approach the site but they can be hard to navigate.