Your One-Stop Guide for Managing a Crisis on Wikipedia
Wikipedia is more than an online encyclopedia, it's a prism that colors our understanding of the world around us. No single source of information is more frequently referenced, and no single platform does more to shape perception of the people, organizations, and brands we hear about in the news and search for online.
Yet surprisingly, communications teams and PR professionals have been slow to integrate the encyclopedia into their crisis communications playbooks. That means when a negative news cycle hits, too many organizations are left unprepared as consumers, investors, and journalists scroll past press releases and social mentions and turn directly to Wikipedia, which is considered more neutral and reliable, to learn more.
Introducing "Wikipedia & Crisis Communications"
Your Comprehensive Guide to Mastering Wikipedia During Crises
This groundbreaking digital book is designed specifically for communications professionals like you. Author Rhiannon Ruff pulls from her decade-plus of experience as a Wikipedia consultant to explain everything you need to know to both confidently engage with the site during a crisis and — just as importantly — answer tough questions from leadership about what can and can't be done about critical claims showing up on your brand's entry.
Like Insurance for Your Brand's Reputation
Prepare, Mitigate, and Thrive in Crisis Situations
Imagine having peace of mind, knowing you have a trusted resource to guide you through the tumultuous waters of Wikipedia during a crisis. Our digital book is like an insurance policy for your brand's reputation, allowing you to:
Prepare for Crises: Proactively equip yourself with knowledge and strategies to handle any crisis situation that may arise.
Mitigate Risk: Understand the intricacies of Wikipedia and navigate potential minefields to minimize brand damage.
Thrive Amidst Chaos: With the right approach, turn a crisis into an opportunity for positive brand reinforcement.
Don't let negative news cycles catch you off guard. Be proactive. Be prepared. Get your copy of "Wikipedia & Crisis Communications" today.
The book is organized as follows:
Chapter 1: Why Wikipedia Matters
Understand the immense influence Wikipedia wields and its impact on your brand's reputation.
Gain insights into how Wikipedia ranks in search engines and influences responses from ChatGPT and other AI chatbots.
Chapter 2: How Wikipedia Works
Demystify Wikipedia's inner workings and learn how articles are edited, monitored, and verified.
Grasp the rules and guidelines to avoid common pitfalls and effectively engage with the Wikipedia community.
Chapter 3: How Brands Should Engage on Wikipedia
Discover best practices for representing your brand on Wikipedia and engaging with the site's community of volunteer editors.
Learn strategies to proactively monitor and manage your brand's Wikipedia page to mitigate risks and build trust.
Chapter 4: How to Handle a Crisis on Wikipedia
Equip yourself with crisis management techniques tailored specifically for Wikipedia.
Gain valuable insights on navigating negative news cycles, engaging with editors, and safeguarding your brand's reputation.
About the Author
Rhiannon Ruff has more than ten years' experience helping large organizations and Fortune 100 companies navigate Wikipedia. She co-founded two boutique agencies in that time and worked with countless brands and business leaders to update their Wikipedia entries in line with the site's rules and guidelines. When she's not helping her clients or running her business, she's likely found sipping tea, running, or playing with her twin boys at the lake near her home in Ohio.
