Corporations are increasingly focusing their marketing efforts on LinkedIn to reach business decision makers, but it’s hard to fully cut the Facebook cord. LinkedIn needs to optimize its functionality in order to become the supreme channel in corporate social media playbooks.

On Instagram, a blue checkmark automatically signifies a level of authority that can quickly translate to increased visibility. That's why every brand (and every influencer) on the platform wants to have one! But the blue checkmark is notoriously difficult to attain—just like any good status symbol should be.

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