The Latest Blog Posts From Lumino
Making 2025 Your Best Year Yet: Actionable Recommendations for B2G Success
If you’re a government contractor looking to make 2025 your breakout year, there’s no time like the present to shake up your approach. Ahead, we highlight some of the trends we’re seeing and, importantly, how to improve your sales and marketing efforts. Read on to avoid those pitfalls and put yourself on the fast track to winning more contracts.
Should you compare your Wikipedia article with a competitor's?
Most Wikipedia articles are not created equally. A mix of onsite and offsite factors can essentially render two articles that cover similar topics (or similar brands) effectively impossible to assess against one another.
Federal contracting codes: what they are, which ones you need, and where to get them
In federal contracting, there are several codes and identifiers that businesses may need, depending on their specific circumstances and the type of contracts they wish to pursue.
Can You Create a Wikipedia Page for Your Company?
Wikipedia has an outsized presence in Google search results, as information from the digital encyclopedia is perfectly structured to answer user search queries. This post explores exactly how and why Google utilizes Wikipedia in order to improve search results.
How to Claim Your Brand's Knowledge Panel
This may sound obvious, but: Claiming your knowledge panel is really important! There are few pieces of internet real estate as important for your brand as that small box, because it's exactly where customers, clients, investors, and even journalists are going to look for facts about your business, from website url to social media accounts to annual revenue and more.
How Government Budget Owners Use Social Media in 2024
Are you ready to decode the mysteries of social media habits among government budget owners? Lumino Digital's latest survey dives deep into how and why government employees utilize social media platforms today. Let's take a closer look at the data and uncover actionable strategies to leverage social media for your business growth in the public sector.
Unleashing the Power of Trade Shows: A Blueprint for Government Contracting Success
In the world of government contracting, trade shows have long been considered critical to growing your business. These events are beacons of opportunity, where innovation, collaboration, and growth converge.
But what do government employees think about trade shows? Do they still plan to attend? Are they looking for new vendors when they do? We wanted to find out. So we commissioned an independent research agency to conduct a survey of government budget decision-makers — representing both federal and state/local government — to learn about trade show preferences.
Lumino’s Wikipedia Glossary: Edit War
A Wikipedia edit war occurs when multiple editors engage in a persistent back-and-forth struggle, repeatedly making changes to a particular article. These changes may involve altering content, reverting edits made by others, or disputing the inclusion of certain information. Edit wars typically stem from disagreements over the accuracy, neutrality, or relevance of content within an article.
Navigating the Maze of Vendor Vetting and Selection: Insights from Government Budget Owners
Lumino Digital's latest survey unveils the secrets behind how government budget owners choose the right vendors and underscores the critical importance of digital reputation in the decision-making process.
Let's dive into the data and explore actionable strategies to elevate your chances of success in government contracting.