15 Post Ideas Every Hotel Should Have on Instagram
Bookmark this. Your content calendar just got easier.
Let’s be honest: running a hotel is hard enough without staring at a blinking cursor, wondering what to post on Instagram.
You know you should be consistent. You’ve heard that organic social matters. But what actually works?
The good news? You don’t need to reinvent the wheel. You just need the right mix of post types that stop the scroll, spark bookings, and keep your hotel top of mind.
Here are 15 evergreen Instagram post ideas every hotel should be using—and yes, we’ve seen them work.
📸 1. Your Signature Social Moment
That one thing guests can’t help but post. Maybe it’s your rooftop view. Your moody lobby corner. Your “Instagrammable” cocktail. Feature it, name it, own it.
🔁 Bonus: Reshare guest photos of the same moment to create consistency.
🛏️ 2. Room Reveal (With Personality)
Don’t just show the room. Highlight the detail that makes it different: the velvet chair, the record player, the handwritten note.
☕ 3. Behind-the-Scenes with Staff
People love knowing who makes their stay great. Introduce your barista, concierge, or housekeeping team. Bonus if it’s candid.
🗺️ 4. Local Guide Post
Highlight a local gem within walking distance—coffee shops, boutiques, hidden spots. Be the plug, not just the pillow.
🐶 5. Pet Guest Feature
If you’re pet-friendly, post your furry guests! They get likes and loyalty.
🌅 6. Morning View From the Property
Balcony, garden, street—whatever your guests see when they wake up. Make it share-worthy.
🍹 7. Hero Cocktail or Dish
Feature your signature menu item with drool-worthy visuals and a mini backstory. Make it the thing people come in for—even if they’re not staying.
✨ 8. Guest Testimonial (With Visual)
Turn a glowing review into a post. Pair it with a photo of the actual room or experience they’re referring to.
🎉 9. Event or Special Occasion Setup
Got a wedding, elopement, or surprise proposal on property? Share the setup (with permission, of course).
💡 10. Pro Tip or Hotel Hack
Share something clever: how to order a secret menu item, the best time to catch the sunset, or a quiet workspace nook.
📷 11. User-Generated Content (UGC) Repost
Repost guest content with credit. It's authentic, powerful, and shows social proof in action.
🎥 12. Reel: Room-to-Rooftop Tour
A quick walkthrough of your guest experience. From check-in to cocktails, show them what it’s like to stay with you.
🌟 13. What Makes You ‘That Hotel’
Highlight what sets you apart—whether it’s the design, the vibe, the service, or your in-house dog.
🧼 14. Satisfying Reset or Turnover Clip
There’s something addictive about watching a room be reset. Clean sheets, fluffed pillows, and a swipe of the key at the end? Chef’s kiss.
🎁 15. Giveaway or Contest
Great for engagement and reach. Collaborate with a local brand or offer a free night’s stay—just make entry easy and clear.
How to Use This List
Think of these as your content pillars. Rotate them weekly, remix them seasonally, and you’ll always have something fresh to post—without scrambling.
