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Entering the world of government contracting can be daunting with its alphabet soup of acronyms, strict policies, and technical terminology. Familiarizing yourself with common abbreviations and technical terms can enhance your understanding.

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With Wikipedia appearing so prominently in Google search results, brands have a clear incentive to harness that reach by optimizing their profile there. Wikipedia is an encyclopedia, though, not a promotional website, and editors maintain strict guidelines as to what kind of content can stay on the site.

Wikipedia has an outsized presence in Google search results, as information from the digital encyclopedia is perfectly structured to answer user search queries. This post explores exactly how and why Google utilizes Wikipedia in order to improve search results.

Wikipedia’s editors are just like you and me, and understanding their motivations and the rules they follow is a crucial component to successful engagement on the site.